Hans de Heij

Contact

Hans de Heij

Cash Policy Department
phone +31 20 5243436
email: Hans de Heij

Short Biography

Hans de Heij managed the introduction of five new banknotes on behalf of De Nederlandsche Bank (DNB) during the period 1981-1997:

  • NLG 250/Lighthouse (1986)
  • NLG 25/Robin (1990)
  • NLG 100/Little Owl (1992)
  • NLG 1000/Lap Wing (1994)
  • NLG 10/Kingfisher (1997)

For the Eurosystem De Heij was the manager of:

  • Euro design contest (1996), contribution of DNB,
  • EUR 200/Iron and Glass (2002), origination and zero production,
  • Design contest ES2 (2006), contribution of DNB.

The NLG-notes received much attention, not only because of their outstanding graphic designs, but also for their technical innovations like e.g. barcode numbering. He pioneered the inclusion of public (consumer) feedback in banknote designs and he has published several articles on the subject. The colour scheme of the euro banknotes was one of his proposals. He is the inventor of several patents.

De Heij advised several central banks on banknote design issues, like Kyrgyzstan (1992), Aruba (2007, 2014), Hungary (2009), Norway (2010, 2014) and Mexico (2015). Information exchange on banknote design has been done with Japan (2013, 2016).De Heij was member of the Paper Committee of the Banknote Printers’ Conference (19832006). To this committee he was respectively Secretary (19972000) and Chairman (20012004). He was member of the Materials Committee of the European Banknote Committee (20072014).De Heij was instructor at the training course ‘New Developments in Banknote and Currency Management’ by Central Banking Publications (20062012).Since 2012 he is member of the committee reviewing publications for the Conferences on Optical Document Security. 

On 7 November 2017, he successfully defended his thesis at Tilburg University: “A Model for Use-centered Design of Payment Instruments Applied to Banknotes: Upid-Model”.

Education

Engineer: Delft University of Technology, Faculty of Industrial Design Engineering (1979).
Doctor: Tilburg University, Department of Economics (2017).

Research interests

  • Banknote design
    - Design policy
    - Public input
    - Programme of Requirements
    - Security features
  • Product development
    - Design methodology
    - Project management

Further work on development of design methodology for banknote design

Comparing banknote designs USD 20 and EUR 20 using the Quick Scan Method (Upid-Model) (2019)
Report on the experiment done during the 4th International Cash Conference. Deutsche Bundesbank. Cash Department. 10-12 September 2019. Munich. Download

Modelling user needs of payment instruments (2019)
Leaflet. Presented at 4th International Cash Conference. Deutsche Bundesbank. Cash Department. 10-12 September 2019. Munich. Download

The Pyramid-Model and other methodological tools for the underpinning of use-centered banknote design (2019)
The Pyramid-Model is the latest model developed and addresses the user needs of any payment method, cash or digital. The Pyramid-Model embeds the existing Upid-Model. Together these two models provide a complete view on the usage of a payment instrument like a banknote. Above all, the Pyramid-Model explains that paying each other is for most people a dissatisfier. IBDA-Insight, Issue 17, International Banknote Designers Association, May 2019 Download

Predicting future banknote designs by a use-centered approach (2018)
Managers know: Make the right decision and make the decision right. In designer’s language: find the right problem and find the right solution. So, what is the right problem in the case of the design of future banknotes? And subsequently, where should central banks find the right solution? The Authentication Times, 13(35), 7-10. Download

Banner on use-centered design of banknotes: World Banknote Project MAXima (2018)
Presented at the International Banknote Designers Conference.10-13 September. Lisbon. Download

Infographic on use-centered design of banknotes (2018)
Open the link and be quickly informed on how to arrive at user-friendly banknote design! Download in English. Download in Dutch

Use-centered design of banknotes (2018)
Contribution to the booklet “Making better choices for future banknotes” (page 4-7), published by De Nederlandsche Bank on the occasion of the DNB Cash Research Seminar. Download

Review: The Upid-Model (2018)
This article reflects in short the main chapters of the dissertation on the Upid-Model, a model for the use-centered design of payment instruments.
Keesing Journal of Documents & Identity. Issue 56. Amsterdam. June 2018. Download


Thesis - Upid-Model

A Model for Use-centered Design of Payment Instruments Applied to Banknotes: Upid-Model (2017).
The Model presents an overarching structure of the user functions of a banknote, split in User Experience Functions (UXFs) and User Interface Functions (UIFs). Such an approach is necessary to arrive at user friendly banknote design. Download
 

Books

The Banknote Designer and the Banknote Design Manager. Who does what? (2017) 
This publication will help central banks to perform their design management of future banknotes. The publication will also provide banknote designers insight on the modern design process, which becomes more and more challenging to navigate. Download

Use-centred design of banknotes: getting started
Chapter in: Montoya, I. (2017). Banknote Management for Central Banks. Practices. Challenges and Trends. Central Banking Publications, London. Download

Occasional studies/Working papers

Designing banknote identity (2012) 
Occasional Study 2012/3 

Banknote design for retailers and public (2010) 
Occasional study 2010/4

Banknote design for the visually impaired (2009) 
Occasional study 2009/2

Public feedback for better banknote design 2 (2007)
Occasional study 2007/2.

Public feedback for better banknote design (2006)
Working paper 104.

Magazine articles

Use Experience - Reflections and Perspectives on the Future of Intaglio.
Insight, Issue 18, International Banknote Designers Association, December 2019.Download

As people do not check, counterfeiters settle for 50 %.
Conference on Optical Document Security, San Francisco USA, 24 - 26 January 2018. Download

Perception of public security features on euro banknotes. A qualitative survey on confidence and authenticity.
Co-authors: Frank van der Horst, Jelle Miedema and Marcel van der Woude.
IBDA-Insight, Issue 13, International Banknote Designers Association, May 2017 Download

Use-centred Design of Banknotes. Balancing the Use and the Experience.
IBDA-Insight, Issue 12, International Banknote Designers Association, November 2016 Download

Banknote design policies. User-friendly banknotes start with the user.
Keesing Journal of Documents & Identity. Issue 50. Amsterdam. June 2016 Download

User Experience Functions (UXFs) and User Interface Functions (UIFs) of Optical Authenticity Features
Conference on Optical Document Security, San Francisco USA, 10 - 12 February 2016 Download

The Coaster-model for Banknote Designers
IBDA-Insight, Issue 10, International Banknote Designers Association, November 2015 Download
 
The 4M-model for Banknote Designers
IBDA-Insight, Issue 10, International Banknote Designers Association, November 2015 Download
 
The Use of Symbolism in Banknotes
IBDA-Insight, Issue 10, International Banknote Designers Association, November 2015 Download

From symbolism to identity.
The 3rd International Banknote Designers Conference. Powerpoint presentation. September 2014. Download

Design Freedom: Upgrade or New Series?
IBDA-Insight, Issue 7, International Banknote Designers Association, April 2014. Download

Spotting the differences. The revision of the EUR 5
Keesing Journal of Documents & Identity, Issue 40, Amsterdam 2013. Download

New or upgrade?
IBDA-News, Issue 1, International Banknote Designers Association, April 2011. Download

Key elements in banknote design
Keesing Journal of Documents & Identity, Issue 32 and 33, Amsterdam 2010 Download

Innovative approaches to the selection of banknote security features
Banknotes of the World, Issue #8 and #9,InterCrim Press, Moscow 2010 Download
Download in cyrillic

Innovative approaches to the selection of banknote security features
Optical Security and Counterfeit Deterrence, San Francisco USA, 20 - 22 January 2010. Download

Quality marks in banknote design
Materials Committee, European Banknote Conference, Athens 27-28 May 2008. Download

Banknote opinion polls: a method for collecting customer feedback on banknote design DNB Cash Seminar, Amsterdam 28-29 February 2008. Download

Programme of Requirements - a powerful tool to develop new, secure banknotes
The Conference on Optical Security and Counterfeit Deterrence, San Francisco, California USA 23-25 January 2008. Download

The roles of De Nederlandsche Bank in euro banknote circulation. Co-author: Esther van den Kommer
De Nederlandsche Bank NV, Amsterdam 2008. Download 

Banknote dimensions and orientation: user requirements
Banknote Printers' Conference, Krakow 11-12 September 2006. Download

Numbers on Banknotes. What is their use? Co-author: Alwin van Gelder (DNB)
Keesing Journal of Documents & Identity, Issue 20 and 21, Amsterdam 2006. Download

Life cycle analysis of security features in banknotes. From central bank to cashier
Banknote 2005, Washington DC, USA 20-23 February 2005. Download

Efficient cash payments with euro coins and banknotes in the Netherlands. Co-author: dr. Jeanine Kippers (DNB) Banknote Printers’ Conference, Dresden, 6-9 September 2004. Download

Attractive banknotes…a question of design management
Keesing journal of Documents & Identity, Issue 9, Amsterdam 2004. Download 
A summary of this article was published in Watermark Issue 7-8, 2005. Download cyrillic

Comparence EUR - USD banknotes
Banknote 2003, Washington DC, USA 2-5 February 2003. Download

Durable banknotes: an overview
Banknote Printers’ Conference, Prague 27-30 May 2002. Download

A method for measuring the public’s appreciation and knowledge of banknotes
Optical Security and Counterfeit Deterrence Techniques IV, Proceedings of SPIE Vol. 4677 (ISBN 0-8194-4417-0) San Jose, California USA 23-25 January 2002. Download

The design methodology of Dutch banknotes
Optical Security and Counterfeit Deterrence Techniques III, Proceedings of SPIE Vol. 3973 (ISBN 0-8194-3591-0) San Jose, California USA 27-28 January 2000. Download

An experiment with red tinted paper in a green tinted banknote
Banknote Printers' Conference/Paper Committee, Amsterdam 15-17 April 1996 Download 

Durable banknote paper
Banknote Printers' Conference/Paper Committee, Ankara 3-5 April 1995 Download

Paper roughness and printing quality
Banknote Printers' Conference/Paper Committee, Helsinki 11-13 April 1994 Download

Paper innovations in new Dutch banknote D2
Banknote Printers' Conference/Paper Committee, Zurich 29-31 March 1993 Download

The Nederlandsche Bank and banknotes. Co-author: Alwin van Gelder (DNB).
De Nederlandsche Bank NV, Amsterdam 1992. Download

Design methodology for banknotes; some remarks
Banknote Printers' Conference/Paper Committee, Burgos 24-25 March 1992 Download

Fluorescent fibres
Banknote Printers' Conference/Paper Committee, Frankfurt 24-25 April 1990 Download

Tolerances in design and mass production of banknotes,
Banknote Printers' Conference/Paper Committee, Oslo 30-31 May 1989 Download

Choice of the image for a shaded watermark
Banknote Printers' Conference/Paper Committee, Vienna 26-27 January 1988 Download

Banknote paper identification with a waternumber
Banknote Printers' Conference/Paper Committee, London 1987 Download

Opinion surveys on banknotes. Together with author dr. F.A.G. den Butter (DNB), Quaterly Bulletin DNB, Amsterdam, June 1985 Download

The public opinion poll 1983 about Netherlands banknotes. Together with author dr. Peter Koeze (DNB), Banknote Printers' Conference/General Meeting, Vienna, 4-6 June 1984 Download 

Magazine articles in Dutch

Van schelp naar bitcoin. De geschiedenis van ons betalen in vogelvlucht: in tekst en beeld.
DNB Magazine. Issue 2. December 2016 Download

Onderzoek naar Europese identiteit
DNB Magazine, Issue 3, Amsterdam, July 2011 Download

Tweede serie eurobiljetten op komst
De Florijn, DNB, Amsterdam, 2 January 2006 Download

Ook handtekening Duisenberg stabiel
De Florijn, DNB Amsterdam, August 2005 Download

Geschiedenis van een bankbiljet
De Florijn, Nummer 1, Jaargang 19. DNB, Amsterdam January 1996 Download

Terug naar spiegeltjes en kraaltjes - Nieuwe technieken tegen vervalsing
De Florijn, Nummer 7/8, Jaargang 18. DNB, Amsterdam July/August 1995 Download

Boa verteert olifant - Nieuwe bankbiljetten in Frankrijk en Australië
De Florijn, Nummer 4, Jaargang 17, DNB, Amsterdam April 1994 Download

De ideale serie
De Florijn, Nummer 9, Jaargang 18. DNB, Amsterdam September 1995. Download 

Aantal bankbiljetten blijft toenemen - D1, D2, D3, ...
De Florijn, Nummer 9, Jaargang 16. DNB, Amsterdam September 1993 Download

Publiekskenmerken beter bekend maken – Marktonderzoek door de bank
De Florijn, Nummer 9, Jaargang 16. DNB, Amsterdam September 1993 Download

Van blindenstip naar noppentextuur
De Florijn, Nummer 9, Jaargang 16. DNB, Amsterdam September 1993 Download

Is het geeltje succesvol? Marktonderzoek bij de Nederlandsche Bank (DNB Overdruk 300). Co-author: dr. Peter Koeze Tijdschrift voor marketing, Jaargang 26, Issue 3, March 1992. Download

Dakpansgewijs met behoud van serie-indurk - De opdracht voor een serie-ontwerp
De Florijn, Nummer 3, Jaargang 13. DNB, Amsterdam March 1990 Download

Herhaling, toeval en geluk - Vormgeving F25/Model 1989
De Florijn, Nummer 3, Jaargang 13. DNB, Amsterdam March 1990 Download

Fractals
De Florijn, Nummer 3, Jaargang 13. DNB, Amsterdam March 1990 Download

Ontwerpcomputers
De Florijn, Nummer 3, Jaargang 13. DNB, Amsterdam March 1990 Download

De streepcode
De Florijn, Nummer 3, Jaargang 13. DNB, Amsterdam March 1990 Download

In maximaal relief
De Florijn, Jaargang 13, Nummer 3, DNB, Amsterdam March 1990 Download

Projectmanagement
De Ingenieur, Jaargang 101, Nummer 5, The Hague May 1989. Download 
Also in published in Het Ingenieursblad, Kon Vlaamse Ingenieursvereniging Jaargang 58, Nummer 12, December 1989

Paspoort versus bankbiljet (DNB Overdruk 219)
Compres, Jaargang 14, Nummer 5, 7 March 1989. Download

Voelteken in papier. Co-author: dr. Peter Koeze
Internal document DNB, 1 December 1988. Download

Investeren in produktontwikkeling (DNB Overdruk 208)
Industrieel Ontwerpen, Jaargang 4, Nummer 5, October 1988. Download

Van munt naar bankbiljet naar munt. Co-author: dr. Peter Koeze
De Florijn, Jaargang 11, Nummer 5, May 1988. Download 

Marktonderzoek en ontwerp van bankbiljetten (DNB Overdruk 195). Co-author: dr. Peter Koeze.
Tijdschrift voor marketing, Jaargang 22, Nummer 3, March 1988. Download 

Leesbare letters (DNB Overdruk 176). Co-author: dr. Peter Koeze
Compres, Jaargang 12, Nummer 6, 17 March 1987. Also published in French: Cicero, Année 4, Numéro 4, April 1987. Download

Selecteren van produktvoorstellen (DNB Overdruk 163)
De Ingenieur, Jaargang 98, Nummer 12, The Hague December 1986. Download 

De vuurtoren
De Florijn, Nummer 1, Jaargang 9. DNB NV, Amsterdam January 1986. Download

Echt of namaak? Van vier naar twintig echtheidskenmerken
De Florijn, Nummer 1, Jaargang 9. DNB NV, Amsterdam January 1986. Download

Detailweergave element. Co-author: dr. Peter Koeze
Internal document DNB, 9 November 1984. Download

Inspiratiebronnen voor ontwerpers. De Ingenieur, Jaargang 96, Nummer 3, The Hague March 1984. Download

Crisis in Industrieel Ontwerpen, Beroep ontwerper
De Ingenieur, Bijlage, Jaargang 95, Nummer 9, The Hague September 1983. Download 

Patents and patent applications

European Patent Office, EP 1 260 381 B1. Date of filing: 23 May 2002. Date of publication and mention of grant of the patent: 4 April 2007. Download

A banknote with a barcode. Co-inventor: dr. Peter Koeze (DNB)
International Patent Application Wo 92/05521. International filing date: 22 July 1991. Download

Document comprising an authenticity characteristic
Series of security documents provided with a watermark in the form of a bar code. Co-inventor: Thomas Buitelaar (DNB)
European Patent Office, EP 1 273 461 A3. Date of filing: 12 June 2002. Download

Security document provided with a watermark. Co-inventors: Thomas Buitelaar (DNB) and Alwin van Gelder (DNB)
European Patent Office, EP 1 555 139 B1. Date of filing: 10 January 2005. Date of publication and mention of grant of the patent: 15 December 2006. Download

Multicoloured foil
European Patent Office, EP 1 568 508 A1. Date of filing: 24 February 2005. Date of publication: 31 August 2005. Download
European Patent Office, EP 1 902 855 A2. Date of filing:  24 February 2005. Date of publication: 26 March 2008. Download

Authenticity mark. Co-inventor: Thomas Ralf Stange (Deutsche Bundesbank)
Deutsches Patent- und Merkenamt, DE 60 2005 000 658 T2 2007.11.15
European Patent Office, EP 1 607 235 BI. Date of filing: 21 December 2005. Date of publication and mention of the grant of the patent: 7 March 2007. Download

Interview

Three Public Perception Studies Produce Surprising Results.
Currency News. Volume 16. No. 3. March 2018. Download

The Banknote of the Future. Perspectives and Reflections.
IBDA-Insight, Issue 13, International Banknote Designers Association, May 2017 Download

Optical Authentication Features: User Analysis with Design in Mind.Currency News. Volume 14. No. 4. April 2016 Download

Banknote of the future
Banknotes of the World, Issue #10, InterCrim Press, Moscow 2012 Download

Fong, Diane; 'Europeans don't bond with politically correct euro notes' Deutsche Welle, http://www.dw-world.de, 30 December 2011 Download 

Balueva, Tatiana;'In search of new images', Watermark, Number 5, St. Petersburg 2009. Download, Download in cyrillic

'Het mooie van geld', Blauw, nummer 2, jaargang 3, Blue Sky Group, Amstelveen November 2008. Download

Vahl, Rutger;'Meer gevoel in de portemonnee' DNB Magazine, Number 4, DNB Amsterdam Augustus 2007, Download

Van der Heijden, Frans; 'Het publiek drukt z'n stempel op het eurobiljet' DNB Magazine, Number 4, DNB Amsterdam September 2006, Download

Een nieuwe generatie staat voor de deur
DNB Magazine, Jaargang 6, Nummer 4. De Nederlandsche Bank NV. Amsterdam, 2004. Download

Dijkstra, Marlies; 'Rapportcijfer 7. Kennis en waardering eurobiljetten' De Flrorijn, DNB, Amsterdam, 27 June 2002. Download

Hoogendoorn, Marijke; 'De euro heeft ook iets Nederlands! 'De Florijn, DNB, Amsterdam, May 2002 Download

Hoogendoorn, Marijke;'De kaart van Europa op de bankbiljetten - Texel stond er eerst niet op', De Florijn, DNB, 10 Januari 2002 Download

Hallo Euro
Uit & Thuis. Jaargang 6, Nummer 5. Woonzorg. Amsterdam, 2001. Download

Albers, Joyce; 'Van ontwerp tot biljet: DNB begeleidde het euro 200 biljet' De Florijn, DNB, Amsterdam, 30 August 2001 Download

Miedema, Douwe; 'Een relatief modern biljet' De Florijn, DNB Amsterdam Juli 1998, Download

Bocken, Idian; 'Vaarwel vuurtoren' De Florijn, DNB Amsterdam April 1996, Download

Latest update: 10 January 2020