Survey into communication about point-of-sale payment options
In the second quarter of 2021, research agency Locatus conducted a field study commissioned by De Nederlandsche Bank. The study involved visits to 5,300 stores, bars, restaurants and hotels, libraries and market stalls. Payment policies displayed on stickers, signs and posters near the shop front, door or cash register were recorded. Most stores (68%) did not display their payments policies. At these stores, consumers may count on being able to pay for their purchases in cash. 27% of retailers displayed a wide range of promotional materials to promote card payments. For example, 15% of retailers indicated a clear preference, for example through stickers with the message “Pinnen ja graag” (Card payments, yes please). At these stores, consumers may also count on being able to pay for their purchases in cash. A further 12% of the retailers displayed unclearer messages, such as "Betaal met pin" (Pay by card) or "PIN" (Card payments). In these cases it is not always clear for customers whether or not they can pay in cash.