Use of payment signs remains limited
As was the case in the previous survey in 2024, most retailers do not inform their customers of the payment methods they accept. In 2025, 21% of points-of-sale displayed a sign or sticker providing information on payment options, against 25% a year earlier. Where no such sign is displayed, customers may assume that they can pay by both cash and card.
‘PIN only’ sticker at 4% of retailers
Retailers that do specify how customers can pay usually ask them to pay by card by displaying stickers and signs saying ‘PIN? Yes, please’ and ‘pay electronically’. At 4% of the outlets visited , a sticker clearly marked ‘PIN only’ indicated that customers could only pay by card. That is slightly less than in 2024 (5%).
Cash acceptance has gone up at pharmacies and cinemas
Cash acceptance varies greatly by type of retailer or service provider (see Chart 1). PIN-only restrictions are mainly found in car parks, cinemas and pharmacies. Compared with the 2024 survey, cash acceptance has increased among cinemas and pharmacies (see Chart 2), but decreased at car parks. The option to pay with cash is important for people who have difficulty using digital payment methods, as cash helps them to make purchases without assistance. Cash also remains important for people who make a conscious choice to pay in cash. Cash payment is almost always an option in shops where customers typically buy only a few items, such as specialist food shops and non-food shops. Similarly, at markets ‘PIN only’ restrictions are rare: at 15 out of the 1,000 market stalls visited, payment can only be made by card.